For most of the past decade Martin West and Mark Bragg have worked exclusively on one Business Challenge…The Execution of Strategy. They have worked across a diverse range of industries in the United States, the Asia Pacific and the UK.

Working closely with their team of experienced IT professionals, Martin and Mark have created a simple, clean and easy to use application that will help you Close the Execution Gap. Whether you are the CEO of a Fortune 500 Company, a Small Business Owner or the Manager of a Team XGAP will ensure you can deliver on your Business Strategy.

XGAP…Helping you Get the RIGHT Stuff Done!!

Our People

      • Martin West

        XGAP (2005-)

        Director and Co-Founder of XGAP
        XGAP Executive Responsibility – Sales & Marketing Leader
        8 years consulting on Business Execution and performance to Senior Leadership Teams


    Owner and CEO of a corporate training Company called Afterburner Seminars that utilizes current serving RAAF Fighter Pilots to conduct motivational & teambuilding programs. Martin has recently divested ownership of this business.

  • CODDINGTON (2001-2003)

    Sales Director of Boutique Financial Services Company Coddington.
    Coddington provided behaviour based training to Senior Teams of privately owned organizations.

  • RAAF (1987-2001

    14 years RAAF. Role: F/A-18 Fighter Pilot Instructor and Squadron Leader
    Bachelor of Science – Quantum Physics (UNSW).

      • Mark Bragg


        Director and Co-Founder of XGAP
        XGAP Executive Responsibility – IP Development and Delivery
        8 years Consulting on Business Execution and performance to Senior Leadership Teams.


    Consultant to Business and Government in the areas of Team and Individual Performance. Focus on Leadership and Management.
    Held numerous Directorship Positions with government and semi-government organisations.

  • PROFESSIONAL SPORTS (Basketball) 1978 – 1997

    Director of Coaching Queensland.
    Assistant Coach Australian Junior Team.
    Founder and Coach of the Townsville Suns National Basketball League Franchise. Including the development of a 6,500-seat arena, raising capital for the team ownership and securing long-term sponsorship.


    Bachelor of Applied Science (Psychology-Sociology) Victoria University.

      • Allen Hill


        Allen Hill is responsible for the technical development and reliable operation of the application. He ensures that XGAP’s technology platform is continually designed and evolved to meet customer requirements.
        He is also responsible for articulating long-term technology strategy and direction.


    Allen has nearly 20 years of experience developing IT systems in an enterprise environment, so he is fully cognizant of the reliability and security that customers expect.


    Allen holds a Bachelor of Engineering (Honors) from James Cook University (Australia) and a Graduate Diploma of Computer Science (Distinction) from University of Technology, Sydney.

      • Dr. Seppo Keronen


        Seppo was the developer of the XGAP’s V2 Application. He still plays a key role in the development and delivery of our latest application.


    2007-2009   Principal Scientist – Silverbrook Research.
    2005-2007   Chief Technology Officer – bCODE Pty Ltd.
    2003-2005   Chief Technology Officer – Sunbay AG.
    1998-2003   Principal Engineer & Head of Advanced Development – Nokia OYJ.
    1996-1998   Principal Research Engineer – Canon Research (CISRA).
    1994-1996   Lead Engineer – Silicon Graphics Inc.
    1991-1994   Researcher – University Tuebingen & Max Planck Institute.
    1982-1986   Software Engineer – Helsoft OY.


    2001   Australian Design Award.
    2009   GSMA – Most Innovative Carrier Infrastructure or Platform.


    Granted US Patents: 7
    Pending Published: 6
    Pending Unpublished: 3